8 SEO Reflexes for Web Developers

Posted by Ahmad Barirani in Web Development

Sep
7

One efficient way of implementing good SEO is to have web developers integrate SEO while coding. Here is a list of habits every web developer should have when coding website’s server side:

Have a different title and meta-tags for each page. You should have a set of keywords for every page and have them incorporated in the page title before the company name.
Use title tag for links and use those keywords in it. Use keywords in the anchor text also.
Use h1, h2, h3, bold and italic around keywords as much as possible.
Use the alt tag for images and use keywords to name the image.
Use search engine friendly URLs.
Have a sitemap.xml for search engines.
Don’t overuse Ajax. Since Ajax content is dynamic, some of the page’s content will not be seen by the spider.
Don’t use Flash for menus. The spider doesn’t look at Flash.

7 Comments to “8 SEO Reflexes for Web Developers”

November 24, 2009 at 6:01 am
Chris Peterson says:

Ahmad Barirani,
After going through your article, I can say that you have mentioned good point. But I am not agree in step 3, I mean we can use h1, h2, h3, bold or italic one time in a page, we can’t repeat, if we l repeat then it will be consider as spamming.
Lastly I can say that unique content is most necessary.

Reply
- November 24, 2009 at 11:23 am
  Ahmad Barirani says:
  
  Thank you Chris for your precisions. Indeed, exaggerated use of h1, bold, etc. will lead to lower pagerank and content quality. After all, the point is to get people come back
  
  Reply
September 24, 2009 at 10:18 pm
shi says:

Mis Tigi

yahoo seems to take them into account still.

Reply
September 24, 2009 at 10:13 pm
shi says:

well, i guess you’re having some good points but also missing some:

# Use h1, h2, h3, bold and italic around keywords as much as possible.
forget about bold and italic tags please!!!
we’re in a semantic area of the web. perhaps you meant em ?

# Don’t overuse Ajax. Since Ajax content is dynamic, some of the page’s content will not be seen by the spider.

not true at all. if you use remote request in a non obstructive way,
your website will be crawled very well.
an other thing though, is that google spider (don’t know for other search engine though) seems to interpret javascript and seems to be rather happy with it.
do not mis-use javascript will be a closer to what you want to say.

# Don’t use Flash for menus. The spider doesn’t look at Flash.
wrong for non dynamic contents but indeed who will want to have its static menu within a swf with all the pain in the butt it includes when most of the time you can do some pretty neat things with javascript instead.

# Use keywords in the anchor text also.
Are anchors indexed?

Mis Tigi :

yahoo seems to use it still. i have to say that yahoo spiders seems to way much more effective than the google one in many places.
where google does emphasize the domain and url name, it does give you some rather dummy result. yahoo does take this too into account but seems to correlate with other factors .

Google said is does not use meta keywords for rankings, are you saying that having them in the page title is the way to go ?
http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
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Mis Tigi
#Google said is does not use meta keywords for rankings, are you saying that having them in the page title is the way to go ?

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- October 20, 2009 at 2:53 pm
  Ahmad Barirani says:
  
  Thanks for your valuable comments shi.
  
  Reply
September 24, 2009 at 8:53 pm
Mis Tigi says:

Google said is does not use meta keywords for rankings, are you saying that having them in the page title is the way to go ?

http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

Reply
- September 24, 2009 at 9:54 pm
  Ahmad Barirani says:
  
  The title is actually the most important place to have keywords present.
  
  Reply