Facebook Number One For Christmas

Posted Posted by Ahmad Barirani in Marketing, Strategy     Comments 2 comments
Dec
29

Facebook got more traffic than Google for Christmas. I guess this is the best gift they could have dreamed for. This is somehow normal if we take into consideration that 1) Facebook has more than 300 million members, that 2) people keep more in touch with friends and family during Christmas. Of course, this is to be expected for special holidays where people spend more time sending each other good wishes. However, I believe there is more in this news than just something related to special holidays.

First of all, Facebook is not going to lose members. Therefore, the critical mass that is needed to become number one website is there to stay and will only get bigger. Second, certain features of Facebook offer benefits that other conventional means of communication do not offer. Therefore, Facebook is changing the way people keep in touch with each other, gradually supplanting traditional communication channels in the process.

So if Facebook will have more users who will spend more time on the website, then it will soon have more traffic than Google. This was somehow expected as major marketing analysts expect a rise of marketing spending on Facebook and other mainstream social media.

2 Comments to “Facebook Number One For Christmas”

  • [...] time on Facebook, this trend will only be on the rise. Facebook was already number one website for 2009 Christmas where people spend a lot of time sendingĀ greetings. I also believe this is not a glitch but more a [...]

  • May be you are right. I had given same effort Facebook and Twitter for promoting my product for Christmas.

    From Twitter I gained 2000 visitors and $30,000 sales while Facebook given me 1500 visitors and my sale in facebook was only $20,000. While I was just investing $1000 for each.

    So for me Twitter is best in Christmas then Facebook.

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