Facebook Hasn’t Reached its S-Curve’s Plateau Yet
Posted by Ahmad Barirani in 
According to ComScore, people in the U.S. spend 5 minutes a day on Facebook. What I find even more interesting is the shape of the curve. It is clear that from September 2007 to May 2009, Facebook’s average time on site has grown exponentially. My guess is that this growth could be associated with a similar growth in the size of the Facebook network: more people = more interaction = more time spent on Facebook. Things have grown a bit more slowly from May to July 2009 but there seems to be a more important rise since then.
The question is: will it continue to grow exponentially or has it achieved to apex of the S-Curve?
My opinion is that there is still going to be exponential growth because there is a lot of value to get from Facebook applications. Once people start using these applications, there is going to be at least another wave of growth in terms of time spend on the platform.
For businesses and marketers, this means more people to reach on Facebook and less people to reach on other traditional media, which will translate into more spent in online advertising. Good news for social media optimization specialists: the market will grow in 2010…well that wasn’t really a risky guess…
Facebook Soon Number One? | Social Media Optimization...Now says:
[...] browsers default page. This trends is already happening for hardcore Facebook users. With people increasingly spending time on Facebook, this trend will only be on the rise. Facebook was already number one website for 2009 Christmas [...]
Chris Peterson says:
Day to day use of social networking is growing; people are spending more and more time in social networking site. As Face book is one of the most important social networking site and it is more user friendly then other site. In Facebook we can share photo, message, video and also able to chat online. Through Facebook we are getting online solutions. Recently face book has developed so many applications; I think people will slowly used to improve their facebook. According to me Facebook still need to develop so many application, which will help to people to spend more and more time.