Forget About Traffic: Bounce Rate is Key To AdSense Revenue
Posted by Ahmad Barirani in 
I find a lot of blog articles that advise getting traffic for better AdSense revenue. To my opinion, bounce rate is a better indicator of AdSense revenue. Of course, if a good bounce rate is backed up by traffic, then nobody would complain. But lets imagine a website that gets 10k pageviews a day with a bounce rate of 100%. Is this site likely to have any AdSense revenue? Most likely not because people, well, bounce back and don’t click on anything!
Well, this brings me to another metric that is greatly correlated with AdSense revenue: pageviews per visitor. This is of course very related to the bounce rate, but higher is better. When a website has high pageviews per user, it is most likely to succeed in making money by doing some AdSense camouflage, because the more people are surfing the site, the more likely they are going to click on an ad.
But lets make this clear, having high bounce rate will equal low pageviews. High bounce rate is an indication that something is wrong with the site’s content or design, which repulses visitors from interacting with the website. If bounce rate is low, it most likely means that the website has good content and design.
This reality brings us to the conclusion that nothing is better than good content, design and usability. Lets all call these things user experience. Good user experience equals good AdSense revenue!
