How Can Professional SEO Services Be Good for Your Business
Posted by Ahmad Barirani in 
Professional SEO services are often thought as expensive services that do not guarantee results. The general case against SEO is that nothing can ever replace good content. There is also a strong belief among SEO skeptics that good content can only be created by business visionaries. Finally, most brick and mortar business owners are not familiar with the concept of Internet traffic. In brick and mortar businesses, traffic is generated by location, location and location! In other words, traffic to the business is the traffic that a certain physical location provides. If the business is located in a crowded area, then the business could have a lot of visitors that could lead to a lot of sales. Things are a bit different in e-businesses: traffic mus be created and location must be earned. In this article, I will explain why not only professional SEO services can help grow an e-business, but that they are actually a bargain when it comes to the total cost of promoting. After all, no one would think of opening a brick and mortar business in an isolated place!
First things first, one must understand the importance of the Internet and words in today’s world of information. The Internet is a great promotion channel that all marketers must take into consideration in their marketing strategy. From here, the question is how can we get more exposure on the Internet? To answer this question, lets look at the most visited website in the world: Google. According to compete.com, Google has more something like 150 Million unique visitors in a month. Now what does Google do? it provides search services. Ahah!! If website is linked on every search request that is ran on Google, then that website would have 150 Million visitors in a month! This is exactly why professional SEO services are a must for every e-business: they will guarantee that a share of this huge user base will be redirected to your website.
Now, a question still remains: why would someone pay X-hundred dollars an hour to someone just to write text? The answer is simple: complexity and specialization. Every business has a core competency. Unless you are an SEO expert and are offering professional SEO services, chances are that SEO is not among your competencies. Today, the Internet ecosystem has become so complex that it is cost effective to deal with professionals than to do things the amateur way. On the other hand, when you outsource search engine optimization efforts, you save resources to execute activities that are within your core competence.
In conclusion, SEO is a must for all businesses and its must be performed by professionals. At the end of the day, you will save money and make more profit if you let experts handle this part of the business.
Rebekah Donaldson says:
This is an insightful piece. You’ve done it from the perspective of the SEO services buyer, which makes it stand out.
I think the reason SEO must involve people is that being found is a long way from being successful. And to CEOs paying for SEO services “success” doesn’t = getting found in search engine results. Success means getting found and getting qualified leads.
Getting qualified leads online is an order of magnitude harder than getting qualified traffic to a site with SEO.
Ahmad Barirani says:
Totally agree with you: SEO is not an end, it is a mean. SEO effort should be part of a broad strategic plan that also includes conversion techniques.