SEO Starter Kit

Posted by Ahmad Barirani in Marketing      1 comment

Nov
24

So you are interested in learning SEO but you wonder where to start from. Let’s say you want to understanding the basics of SEO because you are going to hire an SEO expert. This article is a starting point for someone like you.

Understand the basics

Of course, you should start with having a broad idea of what SEO is. There are many ways to achieve this. You can first start with a book on SEO. There are a lot of them out there and reading them will give you a good introduction to how search engines operate and best ways to create optimized content. You can also read a few good introductory articles like this beginner’s guide to search engine optimization.

Learn From A-List SEO Blogs

One of the most effective ways of learning about SEO is to read top SEO blogs. You’ll find the list of top 25 SEO blogs here. These are the gurus of the field and have the best connections in the industry. They offer a lot of advices and you should read them regularly to be up to date with news and trends.

Be skeptical about what you read

Always remember that you are not reading a holly book. First, check the date of the post. If it’s too old, then you might want to make sure that what you are reading is still relevant. Check with other sources and see if other experts recommend the same technique. Be careful to understand when the article is promoting a black-hat technique.

Sometimes, and this is sad, advertising will be disguised as content. This is a reality for a lot of blogs out there and you should be vigilant with what you read. Sometimes, you end up working with a new tool that is supposed to be IT according to a top blogger, but in reality, it’s just a product still being tested.

Know the right SEO tools

You can’t be productive or successful in SEO if you don’t have the right tools. You will find a very thorough list of SEO tools in here. Learn to work with them and see how they can be useful with what you can achieve. You don’t have to use or work with all of them, but it is always good to know that there is a tool for a certain need. Who know when you will need to use that tool.

Experiment SEO

We all learn by doing. Therefore, it is a must to experiment different strategies and techniques to see how they work and in which context they are most effective. You should have one or many websites that you maintain as your ‘SEO living lab’. These are sites on which you try all sorts of experiments and see how those experiments respond. Who knows, maybe you’ll find a pattern that may be very valuable.

Work with SEO experts

There are things you will never be able to do in a cost effective way. Search engines and SEO are ever evolving and gurus will always be a few steps ahead of you. If you need to perform well on search engines, learn to rely on SEO experts and you will save a lot of time and money. Even if your objective is to become a top SEO expert, you should still be working with the top guys because collaboration and cooperation will always give better results that working alone in your corner. As a direct consequence of this reality, you should always be networking with people who are in the SEO industry. The more you are connected, the better it is going to be for you.